The Importance of a Good Directional Sign in Creating a Brand Identity
Regardless of whether your business is large or small, you probably need directional signage at some point. These signs belong to the informative signs category. While some people don’t think of them as such, they can be useful when you’re on the go. There are several types of directional signage, and each one is important for different reasons. Read on to learn more about each one and what it can do for your business. Listed below are some of the benefits of directional signs.
Consistency – Your wayfinding system should consist of consistent messages and designs for all your signage. Your signage should be easily understood by customers and should be consistent both inside and outside your business. The last thing you want is for your customers to spend a great deal of time trying to figure out what the sign is telling them. Some people think of directional boards as separate objects, and this is not necessarily the case. Instead, a good directional board is part of an entire wayfinding system that helps people find their way.
Creating a cohesive wayfinding system requires more than just a good directional sign. A good wayfinding system should be visually appealing while not distracting from the overall message. If you have a large building or a complex layout, consider using a combination of directional signage. For example, you can use a directional sign to help visitors find their way to the reception area. The sign will also guide visitors to other parts of the building.
Indoor directional signage is primarily nameplates with arrows and a small piece of information about the floor or room. A good directional sign can also include a directory or map of the building. They’re often bigger and more informative than the former two. In addition, they don’t require the use of a degree in sign making, so they are less expensive than other types of signs. Aside from their convenience, directional signage at an office is essential to ensure people find their way easily.
One Spark, the world’s largest crowdfunding event, completely overhauled its signage. More than 93,000 people attended the festival this year, which increased its attendance by 75 percent. The Beverly Hilton, for example, is notorious for hosting many parties. The signage at the Beverly Hilton helped reduce traffic and delays. One of these parties was a launch party for the popular Lilly Pulitzer brand. A large number of visitors would have otherwise been stuck in traffic.
A well-designed wayfinding sign is a good addition to a branded promotion. It also helps visitors locate your booth or exhibit. These directional signs can be mounted on booth walls, set up as floor decals, or installed as standing directional signs. Fort Lauderdale Sign Company offers custom directional signage and many different design options. The company uses high-quality materials to ensure a quality product. A wayfinding sign can also help you promote your business and promote local amenities.
While directional signage has its place, it is important to ensure that it is visible from a distance. It must be clear enough so that passersby can read it without difficulty. Objects should not obstruct the sign’s vision. If the signage is mounted on a wall, make sure that the sign’s position is in the best position to be seen by all directions. Using arrows and words can be effective.
Wayfinding directional signage is essential for many industries. Large public buildings, hospitals, malls, and transportation hubs need to be easily accessible for visitors. The Americans with Disabilities Act has significantly expanded the scope of required wayfinding signage in the U.S. Building directories, maps, and digital kiosks are also commonly used for wayfinding signage. It can help translate industry-specific terms. It can also help you make sure that building code compliance is met.
Directional signage is important for large office buildings. It helps visitors navigate your office by showing where to find parking and shipping and receiving. Having well-placed directories on each floor will reduce confusion among visitors. You can also post signs indicating your restrooms and exits. Make sure to check with your local building codes for signage requirements, as well. It’s important to consider the placement of these signs and their visibility. This way, they will have the maximum impact on your business’s bottom line.
Different countries use different styles for their directional signage. For example, the United States uses verbose green gantry signs in urban areas while Ireland and Iceland use fewer words. The UK uses full color boards, which vary depending on road type. The Guildford Rules are also used in England. In some cases, people use a mixture of the two. However, they are often similar. If you are trying to create a cohesive brand identity for your business, then using directional signage is essential.